Prior to going into detail about how you can improve your website for search engines I would like to quickly explain what Search Engine Optimization is and why it is so important.
Right now the web is focused by three major search engines: Google, Yahoo, and YAHOO (live).
What is a Search engine?
The search engines can be regarded as the largest storefront of all time. But, it dispenses EVERYTHING (all information on the web). You walk up to the counter (visit Google. com) and have the magical clerk anything (type in your search), you hit “go” and off he runs back into the largest storage place of all time to find you exactly what you need. Within just milliseconds he’s back with a list of the things he thinks you need. Essentially this is how the search engines works.
Roughly speaking the search engines has two facades — a front and a back. Top is what we interact with all the time. Top of the search engines is the process by which we perform searches — it is the store clerk in the above example. You’re probably familiar with the big search box and search button all of the major services have on their font pages. You visit “google. com” you type what you are looking to Abid Nevesinjac research or purchase, hit “search” and you are taken to a webpage with a list of results. Of all sites on the internet these are what the search engine (in this case Google) believe most closely match what you are looking for. That is the “front” of the search engines — pretty simple.
The trunk of the search engine is where all the work is done, it is where everything on the internet is available and sorted such which means your search can bring up meaningful, relevant results; and offering to reward to this process are a search engine’s robots. A robot is a program (a part of a search engine) that basically goes out, across different sites on the internet, and holds information (text, pictures, audio, video, links, everything). The robot holds the information and brings it back to the storage place.
What is Search Engine Optimization?
Search Engine Optimization is the process by which we get the attention of the store clerk — we grab his receiver collar, look him in the eye, and be sure he understands that she should look to us (our website) for everyone searching for what we must offer. So, for example, if i am running an online bicycle shop I want to be #1 anytime anyone searches for “bike store” in the search engines.
Why is Search Engine Optimization Important?
Search Engine Optimization is so important because IT IS THE WAY PEOPLE FIND THINGS. Be clear what is being said here, search engines are not the way people find things on (only) the web!
SEARCH ENGINES ARE THE WAY PEOPLE FIND THINGS!
People use search engines to find what they want, to do research, and even for entertainment. People are becoming dependent on search engines to quickly serve up what they need. Looking for this is of a word? Use the search engines. Want to find a great chicken recipke? Use the search engines. Can’t remember the name of these great website you visited? Use the search engines.
And the number of searches is astounding. According to recent estimates on any given day roughly 600, 000, 000 searches are preformed!
So just why is it important? In a nutshell it is important because your clients and customers are using it to find your services. If your website is optimized they will find you — if it isn’t they will find your competitors.
Beyond this a key point there are two more reasons why Search Engine Optimization is so important:
1) Search Engine Optimization Turns Conventional Marketing on Its Head
2) It has PERFECT Timing
In conventional marketing you force your company in front of your possible client. You send them a primary mail postcard, you create a billboard, or TV advertisement and try whenever you can to get their attention — to attract their readers and furry lobes. Maybe you’ve done your homework, targeting a very specific list, but you’re still asking for their attention — and who knows when and if you’ll get it.
Search Engine Optimization is the complete opposite, your possible client always finds you. By strategically optimizing your website you ensure your audience sees you when they are looking for what you have to offer. As long as you’ve taken the proper steps (which we’ll talk about in just a minute) your services come pre-sold, by one of the greatest word-of-mouth tools ever created — the search engine!
Finally, the timing of this whole process is impeccable. Your services aren’t presented at dinner (as a targeted, but wrongly timed cold call might), they aren’t presented while someone is driving (in the case of an ad or billboard), they are presented at precisely the moment someone is seeking what you have to offer.
In conclusion why your website must be search engine optimized:
1) Your audience uses search engines to find and research EVERYTHING — together with your services. If you aren’t found, your competitors will be and you will lose business.
2) Search Engine Optimization Turns Conventional Marketing on Its Head
3) It has PERFECT Timing
How do i Perform Search Engine Optimization?
Now that we know how the search engines works the key really lies in what we present to those robots and that store clerk to make sure our site is selected. How can we present our information such in order to easily get our website in front of our prospective clients? How can we get to #1?!
It’s simple; you will need a “search engine friendly” website.
The search engines friendly website is one that the robots can read. It is well coded (well created) with a solid foundation. At a very basic level the search engines friendly website will have a lot of REAL text (not flash or text within images). Beyond that there are some fundamental guidelines your web development company should follow — what is called “semantic html coding. inch It is a three part process by which the marketing needs of your site are matched to the html coding requirements search engines require, along with the actual visual design. From the ground up you will have talks with your web development and Internet marketing team, making sure they know what your site needs to accomplish.
Without getting into too much technical detail the structure of your site there are a number of steps you as site owner can take to ensure you are exploiting your web potential:
Create Great TITLE Tags — Each page has a title (this is the message that is displayed in your internet browser at the very top of your site). Inside the code of your website you’ll see it displayed as:
What goes between those bracketed title tags is the title. This is the most important single brand of code on each page. Make sure it is relevant to the content on the page, and, if possible try to make it marketable; as it will often be taken as the title of your site should it come up in a search result. This rule can be applied to every page of your site.
Check Your Sites’ META Tags — Although not as important as it once was check the META tags of your online site’s pages. Each page should have individual META information (if appropriate) that concerns that specific page. This META information helps supplement the robots and store clerk in their search for information. The META information adds additional insight into what exactly your site is about.